Grounding Roots
Grounding Roots is a fresh squeezed juice company. I was brought on board to help elevate the company's branding and establish a strong, cohesive visual identity. My goal was to create designs that effectively communicate the company's values and mission, while also appealing to customers on a visual level.
The first design a tri-fold menu for Grounding Roots. The menu highlights the offerings, including information about the company's story, values, delivery subscription options, and an advertisement for Grounding Roots tasting parties. This menu showcases engaging designs that effectively communicate the company's message and encourage customers to try their products.
This poster is aimed at promoting Grounding Roots' juice delivery subscription service. This poster features a QR code, making it easy for customers to sign up on the spot, and incorporates the brand's signature black line borders and bold yellow color.
This menu board was redesigned to improve legibility and incorporate the established brand fonts. With its signature black and yellow border, this menu board fits seamlessly into the brand's visual identity. Additionally, it serves as a template, allowing for easy updating of menu items and prices.
These designs showcase the Grounding Roots logo and QR code for delivery on both a tote bag and a drink carrier. The tote bag and drink carrier serve as practical and stylish advertisements for the company, effectively promoting the brand wherever they go.
This simple yet impactful return label shows the company's commitment to sustainability. The label explains the process for returning the glass bottles, emphasizing the importance of reducing waste and promoting environmentally-friendly practices.
The final design project is a wrap for the delivery van, showcasing the brand identity of both Grounding Roots and their sister brand, Home Farm. The wrap features a black background and a prominent display of the Grounding Roots logo, phone number, and QR code. Additionally, the back of the van features separate doors, one dedicated to the information and logo of Grounding Roots, and the other door dedicated to the information and logo of Home Farm.