Leading Edge
Leading Edge is a company specializing in drone technology. We have partnered in 2021 to clean up their branding guide and create a cohesive visual identity. My focus was mainly on print designs to increase brand awareness, as well as merchandise and conference equipment. My goal was to take a client's vision and bring it to life through a variety of creative and effective designs.
We started with the business card design, featuring a bold black background with the company logo prominently displayed.
This design showcases the typography established for the brand, making it a perfect representation of the company's image. This project was one of the first in a series of successful designs for Leading Edge.
This coaster design combines the brand's signature black and orange colors for a bold and eye-catching look. One side of the coaster features an iconic representation of the Leading Edge drone technology, while the other side showcases the name of a US state.
These coasters were created specifically for conferences held in different states and serve as a promotional giveaway to attendees. The state name on each coaster aligns with the location of the conference, making it a fitting and memorable representation of the company's presence in each state.
This office t-shirt features a classic black base with a small company logo on the chest. The back of the shirt showcases a creative and memorable interpretation of the American flag, with alternating stripes replaced by illustrations of the various terrains where the Leading Edge drones are used.
This instructional page provides in-depth information on how to use one of the company's essential pieces of equipment, the spinning impinger.
This instructional design is just one example of the comprehensive designs created for the Leading Edge's line of equipment. These designs required a deep understanding of the products and the ability to communicate complex information in a user-friendly manner.
This trailer wrap features variations of the company logo placed on each side of the trailer. This design required a strong understanding of how to effectively utilize space and create a cohesive look on a large-scale surface.
This trailer wrap project was a successful way to implement an eye-catching design that effectively promotes the brand when on the move.
This feather flag was designed for use at conferences and expos, featuring Leading Edge signature colors, design elements, and typography.
The flag serves as a dynamic representation of the company's versatile drone technology, which can perform all three application vectors: droplets, granules, and mist. These three elements are represented on the flag, making it a clear and effective way to communicate the full range of capabilities offered by the Leading Edge drone technology.
This part of my portfolio includes a collection of advertisements, posters, skins for conference equipment, stickers, flyers, and designs used for email marketing, showcasing a wide range of design skills and the ability to create a cohesive visual identity across multiple mediums.
